
About Spider Pig Wines
It’s a new generation of thinking; it’s a new generation of distribution to market, a new generation of drinker, a new generation of winemakers. We wanted to become part of the Modern marketing approach that is all about knowing what people want and becoming “consumer-centric”.
The Brand was set-up to build a foundation on being a brand that had full control of what was going to be put inside the bottle and that encompassed 2 things. One, a vision where what’s outside is inviting, engaging, not intimidating and fun, but what is on the inside is a fair and serious representation of good wine. Two, our purpose at Spider Pig Wines is to be a feeder brand, to get people from playing in the paddling pool of wine to see what we do in a great nation of wine producers. It’s disruption with the purpose of getting a consumer to engage more and acknowledging their needs and curiosity.
We are about collaboration and that is what lies at the heart of what we are doing. We’re not investing in vineyards and everything else, so that allows for more strategic thinking about what we’re doing. When we want to make a great rosé, we go to someone who makes a great rosé. When we do Cinsault, we go to a Cinsault specialist. We’re not dictated to by region, but do showcase wines from various region around South Africa.
Hero the Pig !